SEO for E-Commerce

E-COMMERCE

SEO for E-Commerce

E-commerce is one of the the most technically complex and competitively brutal space in SEO. You're fighting Amazon's dominance, marketplaces gaming the algorithm, algorithmic shopping feeds, and a battlefield where every competitor is optimizing aggressively. Technical issues, thin product pages, or slow checkouts - and you're losing sales to better-optimized competitors.

At Leverage

We've spent 15 years mastering SEO in hyper-competitive, conversion-critical environments where traffic means nothing without revenue. We understand technical complexity, multi-market operations, and competing against platforms with massive advantages. We know what it takes to drive profitable organic traffic at scale.
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We Help E-Commerce Brands Fight Back Against Marketplace Dominance

DTC Brands reducing dependency on paid ads and marketplaces

Niche Online Retailers competing in specialized product categories

Multi-Brand Stores building authority across product lines

International E-Commerce entering new markets and currencies

Marketplace Sellers building owned channels beyond Amazon

Subscription Commerce optimizing for recurring revenue

B2B E-Commerce targeting business buyers and procurement

If you’re bleeding margin to Amazon fees and paid ads while your organic channel underperforms, we’re here to help.

What You Get With Leverage

Technical SEO That Actually Handles E-Commerce Complexity

E-commerce sites are technical nightmares: faceted navigation, dynamic filters, duplicate content from variants, crawl budget issues, JavaScript rendering, and product feeds. We've optimized complex, dynamic platforms in competitive spaces. Fast load times, clean architecture, proper canonicalization, efficient crawling are the technical foundations that we can help you build.

Product-Level and Category-Level Optimization

Generic product descriptions and templated category pages won't compete. We build content strategies that target both commercial intent and informational queries: detailed product content that converts, buying guides, comparison content, and use-case driven pages that capture searches across the buyer journey.

Multi-Market and International Expansion

We've guided brands through complex market entries across Asia, Africa, and Latin America. E-commerce expansion requires more than translation: currency optimization, local payment methods, market-specific search behavior, regional competitors, and logistics considerations. We understand what international e-commerce SEO really means.

Conversion-Focused SEO Strategy

Traffic without revenue is an expensive vanity. We help you optimize the entire funnel: search intent to product page to checkout. Our strategies focus on profitable keywords, AOV optimization, and reducing abandonment. We speak your language: conversion rate, ROAS, customer acquisition cost, cart abandonment.

The Leverage Difference

We've Competed Against Platform Giants

We don't just work with market leaders. We've helped underdogs compete against platforms with 100x their resources. In e-commerce, where markets are dominated by Amazon, Alibaba, Shopee or Lazada, and every niche has entrenched players, you need asymmetric strategies.
We know how to find gaps, exploit weaknesses, and build authority even when you're outspent.

We Focus on Revenue, Not Just Traffic

Ranking for broad keywords means nothing if they don't convert. We align SEO with your business model: targeting high-intent commercial searches, optimizing for AOV, and building content that moves prospects from research to purchase. Every strategy decision maps back to revenue impact.

We Understand Multi-Market Operations

You can’t talk about international SEO without understanding operational complexity. We've built strategies for brands operating across dozens of countries simultaneously: different languages, currencies, payment methods, user preferences, search engines, and competitive landscapes. International e-commerce faces the same challenges we've already solved.
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Why Competitor Analysis Is Critical in E-Commerce SEO

With huge e-commerce sites dominating search results and aggressive competitors in every niche, understanding your competitive landscape is essential:

Marketplace vs. Direct Competition: Understanding where Amazon and marketplaces dominate and where you can compete on branded and category searches.

Product Content Gaps: Finding specific features, use cases, and questions competitors aren’t addressing in product and category content.

Technical Advantages: Many e-commerce sites are slow and poorly optimized. Fast, clean sites with proper schema win.

Informational Content Opportunities: Competitors focus on product pages but ignore buying guides, comparisons, and educational content that capture early-funnel traffic.

Link Building Strategies: Analyzing what types of content and partnerships drive authoritative backlinks in your niche.

Stop Paying the Amazon Tax

You can keep:

  • Paying 15% referral fees to marketplaces
  • Burning cash on paid ads with diminishing returns
  • Watching Amazon rank above your brand for your own products
  • Building on rented land with zero channel ownership

Or you can partner with specialists who understand competitive, technical, revenue-focused SEO.

Our Clients

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    Ready to Build an Organic Channel You Actually Own?

    Let's talk about reducing marketplace dependency and building sustainable organic revenue
    Contact Leverage today.

    FAQ

    How long until we see results?

    Meaningful momentum: 6-12 months for established stores with technical foundations, 12-18 months for new sites or highly competitive categories. E-commerce SEO is marathon warfare against Amazon and established players—anyone promising quick wins is misleading you. Unlike paid ads with escalating costs, organic becomes your most profitable channel over time.

    Do you guarantee rankings?

    We guarantee strategic execution, transparent reporting, and technical excellence that positions you to compete. We focus on metrics that drive revenue: organic transactions, revenue from organic search, conversion rate improvement, and reduced CAC. Rankings matter but revenue is everything.

    What makes you different from e-commerce SEO agencies?

    Most e-commerce agencies focus on Shopify optimizations and basic on-page SEO. We bring 15 years of experience in technically complex, multi-market, hyper-competitive environments where every detail matters. We understand marketplace dynamics, international expansion, and competing against platform giants because we’ve done it in other verticals.

    Do you work with all e-commerce platforms?

    Yes. We work with Shopify, WooCommerce, Magento, BigCommerce, custom platforms, and headless commerce. Our strategies are platform-agnostic—focused on technical excellence, content strategy, and competitive positioning regardless of technology stack.

    How much does it cost?

    Fixed monthly starting at $6,000 for established stores, with custom pricing for large catalogs or international expansion. We customize based on your catalog size, competitive landscape, and growth objectives. Multi-market e-commerce typically invests $10,000-$20,000/month for comprehensive SEO.

    Can you help with international expansion?

    Absolutely. We have extensive experience with international e-commerce across Asia, Africa, and Latin America. Whether you’re launching in new countries or optimizing existing international sites, we build strategies that handle multi-currency, multi-language complexity at scale.