About Us

Leverage was founded in 2020 by Elad Barzilai and Yonit Shvinkelstain, who felt they can use their knowledge and expertise to build their company and help other businesses to grow.

Since then we worked with many businesses, small and big, marketing into different countries and areas in the world, while insisting on maintaining professional approach and ethics. From early-stage startups to established international brands, we support founders, marketing leaders, and product teams with strategies that turn search demand into measurable business growth.

We specialise in SEO, organic acquisition, and search strategy, working with businesses that want sustainable traffic and long-term growth instead of relying solely on paid channels.

Our team combines deep technical SEO expertise, content strategy, and data-driven market insights to help companies unlock high-value search opportunities and build durable competitive advantages in organic search.

We work particularly closely with fast-growing industries where search plays a critical role in customer acquisition, including iGaming, Fintech, E-Commerce, and Travel.

Whether it’s international SEO, market expansion, site migrations, or scaling organic traffic, we focus on strategies that deliver compounding results over time.

Founders

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Yonit

Yonit Shvinkelstain

Co-Founder

With over 15 years of experience in the gambling and gaming industries, Yonit brings a proven track record of success in driving transformative business growth, market expansion, and innovation. As an Experienced C-Level Growth Consultant and business developer, she has worked with some of the most renowned names in the industry, including 888, Genesis, Delasport and XLMedia.
Her expertise spans across multiple verticals, including affiliation, Sports Betting, Casino, Poker, and Bingo, providing me with deep industry knowledge and a nuanced understanding of diverse business models.

Avid traveler, especially to Southeast Asia, and the DJ you never knew you needed

Elad

Elad Barzilai

Co-Founder

Experienced Growth Consultant with a demonstrated history of working in the internet industry, especially iGaming and Sports Betting, with history in brands and companies like casino.com and XLMedia.
Skilled in Search Engine Optimization (SEO), Performance Based Marketing, Market Research and Management.
New Markets enthusiast, with vast experience in Asian markets (Far East Asia, Southeast Asia and Southern Asia) and Sub-Saharan Africa.

Amateur cook, guitar player and never been but always dreamt of, playmaker-midfielder.

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