Category: <span>SEO</span>

Affiliate vs. Brand SEO in iGaming: Why Your One-Size-Fits-All Strategy is Costing You Players

Affiliate vs. Brand SEO in iGaming: Why Your One-Size-Fits-All Strategy is Costing You Players

Your SEO agency just told you they’ve “optimized your iGaming site.” Three months later, your organic traffic is up. Your conversion rate is down. Your affiliate partners are complaining. And your compliance officer just flagged three pages that could jeopardize your Malta Gaming Authority license. Here’s what nobody told you: Brand SEO and affiliate SEO […]
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Does Google Treat all TLDs Equally?

In short: no. There are quite a few domains in our portfolio, some we own, some domains we manage for others, and for some other clients we help with SEO. As such, we get to experiment quite a lot with different domains, and as it happens, we also have (had?) some domains with different TLDs. […]
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Navigating the Shifting Tides: Challenges and Solutions in Online Gambling Marketing for 2024

Introduction Online gambling has become a thriving industry in recent years, with operators and marketers constantly striving to reach a broader audience and maximize their returns. However, in 2023, the landscape of online gambling marketing is undergoing significant changes, and traditional marketing channels face mounting challenges. In this article, we will explore the hurdles that […]
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The Paradox of Crypto Casino Popularity and Low Search Volumes

The growing popularity of cryptocurrency and blockchain technology has fueled a new wave of innovation in the online gambling industry. Crypto casinos have emerged as a notable trend, providing players with a secure, anonymous, and decentralized environment for gambling. However, despite their increasing prominence, search volumes for crypto casinos remain relatively low. While the search […]
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